Remote Art Direction
With sufficient knowledge in photography because of my videography background, and because photography and videography share some traits in its implementation, I was able to apply a level of quality to the project which was lacking in the beginning. Art Direction is a sport that requires an in person atmosphere and attention to detail. With a swelling budget, and a tight push for pre-launching the product, we could only do so much. I was functioning not only as a product designer, but I also needed to give art direction to photographers and recruiters remotely. How do we do that exactly?
It's a process
Much of the photographs we were receiving did not reflect in a manner engaging to students, including the essence of the career. This was due to the fact that we did not give the recruiters and photographers a clear direction in the beginning. Therefore to troubleshoot this, I needed to give a level of art direction in photography to make clear our vision. The only way to do this was through remote art direction. Below is a sample of the process we naturally evolved into as a result. The docs below was meant to be a reference guide so that anybody can take on the project at anytime. Much of it was already promulgated, but since we are creatures of habit, we needed this source accessible all the time, for things easily gets lost through the passage of time.
